Kylie Jenner Net Worth: How Much Is She Really Worth?

Kylie Jenner’s net worth in 2026 is most commonly estimated between $670 million and $700 million. Forbes’ last dedicated figure, published in mid-2025, put her at approximately $670 million, while Celebrity Net Worth lists a figure closer to $700 million. Either way, the number sits well below the billion-dollar mark that made headlines in 2019, and that gap is itself the most interesting part of her financial story.

This guide breaks down exactly where that fortune comes from, why Forbes revoked her billionaire title, how her wealth compares to the rest of the Kardashian-Jenner family, and what her income actually looks like year to year. Net worth figures for any celebrity are estimates, not audited facts, so we have cross-checked multiple public sources and flagged where they disagree.

Kylie Jenner’s Net Worth at a Glance

• Estimated net worth (2026): $670 million to $700 million
• Primary source of wealth: Kylie Cosmetics, including her 2019 stake sale to Coty
• Other income: Reality television, brand endorsements, Kylie Skin, Kylie Baby, Khy, Sprinter vodka, real estate
• Billionaire status: No longer recognized by Forbes since 2020
• Estimated annual income: Roughly $40 million to $100 million, depending on the year
• Family wealth rank: Second among the Kardashian-Jenner sisters, behind Kim Kardashian

Who Is Kylie Jenner?

Kylie Kristen Jenner was born on August 10, 1997, making her 28 years old in 2026. She is the youngest child of Kris Jenner and Caitlyn Jenner, and the half-sister of Kim Kardashian, Khloé Kardashian, Kourtney Kardashian and Rob Kardashian. You can read the family’s background on the Kardashian-Jenner family Wikipedia overview and her own Kylie Jenner biography page.

Kylie grew up on camera, appearing on Keeping Up with the Kardashians from the age of ten; you can see the show’s full run documented on the Keeping Up with the Kardashians IMDb page. By her late teens she had turned a large, highly engaged social media following into a cosmetics business, and by her early twenties she had become one of the wealthiest self-made entrepreneurs under 30 in the world, a group Forbes tracks annually in its 30 Under 30 franchise. Her current reality series, The Kardashians, airs on Hulu and Disney+ and is detailed on the official Hulu series page, and her businesses now span cosmetics, skincare, baby products, fashion and spirits.

Kylie Jenner’s Net Worth in 2026

As of 2026, the most frequently cited range for Kylie Jenner’s net worth is $670 million to $700 million. Forbes’ most recent dedicated net worth figure, published in mid-2025, placed her at approximately $670 million. Celebrity Net Worth, a separate publication that tracks public figures’ wealth, lists a number closer to $700 million.

Both figures rest on similar inputs: cash Kylie retained from selling a majority stake in Kylie Cosmetics to Coty in 2019, her remaining minority equity in that company, television and endorsement income, and the value of her real estate holdings. Where the estimates diverge is mainly in how much weight each source puts on the current performance of Kylie Cosmetics under Coty’s ownership, since that brand has had a mixed few years.

It is worth saying plainly: nobody outside Kylie Jenner’s own accountants knows her exact net worth. Public figures do not file net worth statements, so every number you see online, including the ones in this article, is an informed estimate built from public deal values, industry revenue data and reporting from outlets like Forbes, Bloomberg, and Celebrity Net Worth.

Why Estimates Vary: Forbes vs. Celebrity Net Worth

If you search “Kylie Jenner net worth” you will see numbers ranging from $670 million to more than $1 billion, depending on the site and the date it was published. There are three main reasons for the spread.

Different valuation dates. Forbes updates its figures periodically, not continuously, so a number from 2025 can circulate online well into 2026 even as circumstances change.

Different methodologies. Forbes tends to discount a company’s self-reported revenue and apply its own valuation multiples. Celebrity Net Worth and similar sites often rely more heavily on reported deal values and public statements.

Stale, unsourced figures. Older headline numbers from the “self-made billionaire” era of 2019 still get recycled by low-quality content sites, even though Forbes revised that figure downward the following year. Treat any site quoting a $1 billion-plus figure without a source as outdated.

For the most current primary numbers, Every Tools recommends checking Forbes’ profile of Kylie Jenner directly, since it is the most widely cited methodology in financial journalism. Forbes publishes its full valuation approach on its billionaires methodology page, which is worth reading if you want to understand how any celebrity net worth figure is actually built.

The Billionaire Controversy Explained

In March 2019, Forbes put Kylie Jenner on its cover, naming her the youngest self-made billionaire in history at the time, at age 21. The title generated enormous press attention and some criticism, since Kylie’s considerable family wealth and platform made “self-made” a contested description for many commentators.

In May 2020, Forbes reversed course. After reviewing tax documents and company filings connected to Kylie Cosmetics’ sale to Coty, Forbes concluded that Kylie’s team had significantly overstated the company’s revenue and size in prior years, inflating her estimated fortune. Forbes recalculated her net worth to be well under $1 billion.

Kylie pushed back publicly at the time on what was then Twitter, now rebranded as X, stating that she had never asked for the billionaire title and had not misrepresented her finances. Regardless of the dispute, Forbes has not restored her billionaire classification since, and most 2026 estimates, including Forbes’ own, remain in the $670 million to $700 million range rather than above $1 billion. You can read a contemporaneous account of the dispute in Forbes’ original reporting on the recalculation, and the follow-up coverage from CNBC on the Forbes reversal.

Where the Money Comes From

Kylie Jenner’s fortune is not a single number from a single source. It is built from several overlapping income streams that have shifted in importance over the past decade.

1. Kylie Cosmetics

The original and still the largest contributor. Kylie launched Kylie Cosmetics in 2015 with a single product, the Kylie Lip Kit, sold directly through her own e-commerce site, still live today at kyliecosmetics.com. The brand expanded rapidly through social media marketing rather than traditional advertising, a shift documented in the National Retail Federation’s reporting on direct-to-consumer beauty brands.

2. The Coty Stake Sale

In late 2019, Kylie sold 51% of Kylie Cosmetics’ parent company to the beauty conglomerate Coty Inc. for a reported $600 million, instantly converting a large share of her brand’s paper value into real, liquid cash. You can read Coty’s own announcement of the deal on the Coty Inc. investor relations site.

3. Reality Television

Kylie has earned television income for roughly two decades, first through Keeping Up with the Kardashians and now through The Kardashians, which streams on Disney+ in international markets alongside its Hulu run. Family cast members reportedly earn substantial per-episode fees, though exact current figures are not publicly disclosed.

4. Social Media and Brand Endorsements

With one of the largest followings on Instagram, Kylie commands significant fees for sponsored content. Various reports place her per-post rate above $1 million for major campaigns, making social media one of her highest-margin income sources, a trend tracked broadly by Hootsuite’s annual social media industry reports.

5. Newer Ventures

Kylie has since launched Kylie Skin (skincare), Kylie Baby (baby products), Khy (a fashion label), and Sprinter (a canned vodka soda co-founded with Travis Scott). None of these are expected to match Kylie Cosmetics’ scale soon, but they diversify her income and brand exposure.

6. Real Estate

Kylie owns multiple California properties, reportedly including homes in Holmby Hills, Hidden Hills and Calabasas, with a combined estimated value well above $80 million. Real estate in these markets tends to appreciate over time, which analysts factor into long-term net worth estimates; the Los Angeles County Assessor’s office publishes general property value trends for the region.

Kylie Cosmetics and the Coty Deal

Kylie Cosmetics deserves a closer look because it remains the foundation of her entire fortune. The brand’s 2019 valuation, agreed upon as part of the Coty transaction, put the company at roughly $1.2 billion at the time of the deal. That figure was later called into question by Forbes’ 2020 investigation, which found the brand’s actual revenue was considerably lower than publicly stated.

Under Coty’s majority ownership, Kylie Cosmetics has had a mixed run. Coty’s own public financial filings, available through the U.S. Securities and Exchange Commission’s EDGAR database, periodically break out performance for its prestige beauty division, which includes Kylie Cosmetics among other brands. Industry coverage has reported inconsistent sales performance for the brand in the years since the acquisition, which is one reason some analysts now value Kylie’s remaining minority stake more conservatively than in 2019.

Despite that, the original $600 million cash payment from the deal remains the single largest and most verifiable contributor to Kylie’s current fortune, since it converted brand value into liquid assets years before any later performance issues emerged.

Other Business Ventures

Kylie Skin and Kylie Baby

Kylie Skin launched in 2019 as a skincare line, followed later by Kylie Baby, a baby-care product range launched after the birth of her son. Both operate on a smaller scale than Kylie Cosmetics but contribute to overall brand revenue and licensing income.

Khy

Khy is Kylie’s direct-to-consumer fashion label, launched in 2023. Early drops reportedly sold out quickly, reflecting the same social-media-driven demand that powered Kylie Cosmetics’ early growth, though fashion is a lower-margin category than cosmetics.

Sprinter

Sprinter is a canned vodka soda brand co-founded with Travis Scott, positioning Kylie in the fast-growing ready-to-drink alcoholic beverage category. The U.S. ready-to-drink spirits market has grown substantially in recent years, according to industry data tracked by the Distilled Spirits Council of the United States.

Film and Television Beyond Reality TV

Kylie has reportedly been attached to scripted projects in recent years, expanding beyond the reality television format that built her initial platform. Diversifying into scripted entertainment, should it continue, could add a new, less brand-dependent income stream over time.

Real Estate Portfolio

Real estate makes up a meaningful share of Kylie’s estimated net worth. Her known holdings include a primary residence in Holmby Hills and additional properties in Hidden Hills and Calabasas, two Los Angeles-area communities popular with the broader Kardashian-Jenner family. Combined, these properties are commonly estimated at more than $80 million in current value.

Unlike cash or business equity, real estate value is an estimate based on comparable sales and local market trends, which is why property values factor into net worth calculations with somewhat more uncertainty than a cash balance would. For general context on how California luxury real estate values have moved, the Zillow Home Value Index tracks regional price trends that can help explain why these estimates shift year to year.

Reality TV and Social Media Income

Television income has been part of Kylie’s earnings since childhood, but it has likely become a smaller share of her total wealth as her businesses have grown. The Kardashians on Hulu continues to generate cast income, reportedly structured as a mix of base fees and performance bonuses tied to the show’s streaming success.

Social media endorsement income, by contrast, has grown into one of Kylie’s most lucrative and flexible revenue sources. Influencer marketing industry reports, including those published by the Influencer Marketing Hub, consistently rank top-tier celebrity creators among the highest earners per sponsored post in the entire industry, and Kylie is frequently cited among the highest-paid individual creators globally.

Net Worth Timeline: 2015 to 2026

This table illustrates an important point: Kylie’s estimated net worth actually peaked, by Forbes’ own numbers, around 2019, and has not fully recovered to that level since, even as her underlying businesses have diversified.

How Kylie Compares to the Kardashian-Jenner Family

Within her own family, Kylie currently ranks as the second-wealthiest sibling by most public estimates, behind Kim Kardashian. Kim’s fortune, built through SKIMS, KKW Beauty licensing deals and her legal career, has been estimated by Forbes at close to $1.9 billion, putting noticeable distance between the two sisters’ public figures.

Other family members’ estimated net worths, per various public sources, generally fall well below Kylie’s, including Kris Jenner, Khloé Kardashian, Kourtney Kardashian and Kendall Jenner, though exact figures vary widely by source and are updated infrequently. You can see how major outlets currently frame the broader family’s finances in Business Insider’s coverage of the Kardashian-Jenner net worth rankings.

How Kylie Compares to Other Beauty Entrepreneurs

Kylie’s wealth also invites comparison to other beauty-industry entrepreneurs. Rihanna, whose Fenty Beauty brand is partly owned by LVMH, has been estimated by Forbes at well over $1 billion, driven partly by her broader Savage X Fenty lingerie business and music catalog. Kim Kardashian’s SKIMS has likewise grown into a multi-billion-dollar valuation as a private company.

Compared to these peers, Kylie’s position reflects a narrower bet on a single original product category, cosmetics, that scaled extremely quickly through social media but has not expanded into as many adjacent billion-dollar categories as some competitors. For general industry benchmarking, McKinsey’s annual State of Fashion and beauty reporting offers useful context on how founder-led beauty brands typically perform at scale.

How Net Worth Is Actually Calculated

Net worth sounds like a precise number, but for private individuals it almost never is. Analysts typically combine several inputs:

• Cash and liquid assets, such as money from deals like the Coty sale.
• Business equity, estimated by applying industry valuation multiples to reported or estimated revenue.
• Real estate, valued using comparable local sales.
• Investments, when publicly known, though most celebrities’ personal investment portfolios are private.
• Debts and liabilities, subtracted from the total, though these are rarely disclosed publicly.

Because so many of these inputs rely on estimates rather than audited figures, even reputable outlets like Forbes can be meaningfully wrong, as the 2019-to-2020 billionaire reversal demonstrated. For a general explanation of how these calculations work, see Investopedia’s guide to net worth.

Lessons from Kylie Jenner’s Business Career

Whatever you think of the billionaire controversy, Kylie Jenner’s business career offers a few genuinely useful lessons for anyone building a brand.

Audience first, product second. Kylie built a large, loyal following before she had a product to sell, then sold directly to that audience rather than relying on traditional retail.

Take cash off the table. The 2019 Coty deal converted a large share of paper brand value into real, liquid wealth years before any later performance issues emerged, a classic lesson in de-risking a concentrated bet.

Diversify, but slowly. Kylie Skin, Kylie Baby, Khy and Sprinter show a pattern of methodical expansion into adjacent categories rather than chasing every trend at once.

Numbers get checked. Forbes’ 2020 revision is a reminder that reported revenue and real revenue are not always the same thing, and that public claims about a business’s size eventually face scrutiny.

If you are building your own business and want to track its growth the way analysts track a company’s finances, our free business tools on Every Tools can help with the numbers side, from income calculators to planning resources. You can also browse our full library of free online calculators or learn more about our editorial approach on the Every Tools About page.

Frequently Asked Questions

What is Kylie Jenner’s net worth in 2026?

Most 2026 estimates place Kylie Jenner’s net worth between $670 million and $700 million. Forbes’ most recent dedicated figure is about $670 million, while Celebrity Net Worth lists a number closer to $700 million.

Is Kylie Jenner still a billionaire?

No. Forbes removed her self-made billionaire title in 2020 after finding that Kylie Cosmetics’ revenue and valuation had been overstated. Current estimates remain well under $1 billion.

How did Kylie Jenner make her money?

Primarily through Kylie Cosmetics, including the roughly $600 million she received from selling a 51% stake to Coty in 2019, along with income from reality television, brand endorsements, Kylie Skin, Kylie Baby, Khy, Sprinter and real estate.

How much does Kylie Jenner make per year?

Estimates generally place her annual income between $40 million and $100 million, depending on the year, new brand launches and how Kylie Cosmetics performs under Coty.

Who is richer, Kylie Jenner or Kim Kardashian?

Kim Kardashian is currently estimated to be wealthier, with a net worth near $1.9 billion according to recent Forbes estimates, compared to Kylie’s $670 million to $700 million.

Why do net worth estimates for Kylie Jenner vary so much?

Different outlets use different valuation methods, update their figures at different times, and weigh her Kylie Cosmetics equity differently. Older, unsourced figures from her 2019 “billionaire” peak also still circulate online.

Does Kylie Jenner still own Kylie Cosmetics?

She sold a 51% majority stake to Coty in 2019 but retained a minority ownership share in the company, which still contributes to her net worth through royalties and equity value.

What real estate does Kylie Jenner own?

Publicly reported holdings include properties in Holmby Hills, Hidden Hills and Calabasas, California, with a combined estimated value above $80 million.

Is Kylie Jenner the richest Kardashian-Jenner sibling?

No. She currently ranks second behind Kim Kardashian, according to most public net worth estimates in 2026.

How Much Is Kylie Jenner Really Worth?

The honest answer is that Kylie Jenner’s net worth in 2026 sits somewhere between $670 million and $700 million, built primarily on the cash and equity from the 2019 Coty deal, supplemented by television income, brand endorsements, newer ventures like Khy and Sprinter, and a substantial California real estate portfolio. She is no longer classified as a billionaire by Forbes, and has not been since 2020, despite older headline figures still circulating online.

Whatever the exact number, Kylie Jenner remains one of the most financially successful entrepreneurs to emerge from reality television and social media, and her business decisions, particularly the timing of the Coty sale, continue to offer real lessons for founders building audience-driven brands today.